Growing  is  hard.  Real  change  too. 

The problem isn't motivation. It's what you don't notice.

A staggering 81% of all resolutions do not survive two years Norcross & Vangarelli, Journal of Substance Abuse
Only 23% of the variation in behavior is explained by intention Conner & Norman, Frontiers in Psychology
More than 80% overestimate their own self-awareness Eurich, Harvard Business Review

How NIA works

01

Set your goal.

NIA shows you which behavioral patterns bring that goal closer or push it further away.

Stay aware and on track.

02

Effortlessly deeper.

Connect your mail, chat, calendar, to-do, or meetings. And gain insight into the unconscious patterns holding you back. You choose what NIA sees.

Your data. For your eyes only.

03

Start a conversation.

Reflect on a situation, ask for help with a challenge, or analyze your growth.

Just talk. NIA listens and thinks along.

04

You gain insight.

A gentle nudge. A weekly report. Awareness that helps you grow. At your own pace.

Looks along. Thinks with you. Keeps you sharp.

NIA shows whether your patterns align with your goals. Without judging. But not without an opinion.

Looks along

NIA sees your real behavior and makes unconscious patterns visible. Without judging.

Thinks with you

NIA keeps asking until you see what you do, why, and what the effect is.

Keeps you sharp

NIA says what it sees. Even when that is uncomfortable. Then it helps you further.

This is yours. Not ours.

Your data

Your data is and stays yours. We don’t track, don’t sell, and don’t build profiles.

For your eyes only

Your employer sees trends, not your insights. What NIA shows you is yours alone.

Privacy first

We build on European hosting and a European AI model. Whatever NIA shows you, you can always delete.

What people ask us.

  • Sight of patterns you cannot see yourself, and that stand between you and your goal. Our aim is that you see them at the moment they happen, without it costing you any effort. What you then do with them stays yours.

  • NIA looks along with your mail, your chat and your meetings, when you ask it to. Not to grade you. To show which patterns bring your goal closer, and which do not.

  • Yes, always. NIA looks along without you having to do anything, but you do not have to wait for NIA to speak first. Ask what NIA sees, or put in front of it whatever you are stuck on.

  • No. What NIA sees with you is yours. Your organization sees movement at team level, never who did what.

  • Only what you switch on. You choose per source whether NIA looks along, and you can switch it off and remove it again.

  • No. No questionnaires, no journal, no extra tab. NIA is there even when you are not thinking about it.

  • On your phone and in the browser: iOS, Android and web, and we are building all three. A companion that only exists at your desk is not there when it counts.

  • Then let us talk. Tell us briefly what it is about and you get a personal reply.

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